Heli and Ruchi
The Vision - What We Want
For everyone to have easy and affordable access to high-quality designer South Asian clothing that makes them feel more confident, beautiful, and powerful.
The Mission - How We'll Do It
We make things affordable by directly negotiating with designers and hand-picking unique products.
We make things convenient by managing the storage and distribution locally.
We build trust with you (our customers) by listening to your needs and being transparent about how we operate.